ABCDESIGN MAGAZINE by STRAUB DESIGN for ABCDESIGN MAGAZINE

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ABCDESIGN MAGAZINE

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Industry Magazines
Media Design & Branding
Market Brazil
Agency STRAUB DESIGN
Designer Indianara De Barros
Photographer Alex Trinks
Released February 2009

Credits & Description

Category: Publications
Advertiser: ABCDESIGN MAGAZINE
Product/Service: DESIGN MAGAZINE
Agency: STRAUB DESIGN
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: STRAUB DESIGN , Curitiba , BRAZIL
Editor/Art Director: Ericson Straub (Straub Design)
Journalist: Mariana Di Addario Guimarães (Straub Design)
Designer: Indianara de Barros (Straub Design)
Designer / Art Finalist: Rogério Wielewski (Straub Design)
Executive Director: Wilgor Caravanti (Straub Design)
Photographer: Alex Trinks (Freelancer)
Media placement: Magazine - Brazilian Magazines Stands And Bookstores - 01 March 2009

Describe the challenges and key objectives
Limited budget, limited time, and limited people to work on. Absolutely no resources to buy images, hire photographers or illustrators. Lots of text and sometimes no images at all.

Describe the brief from the client
Design a magazine that both reflects the informative content and the design boldness that a design magazine has to have.

Describe how you arrived at the final design
Investing in great typography (capricorn, neobauhaus - an inside font, the same used in the abcdesign's logotype, freight, archerpro and sentinel), clean layout, bold colours and texture (with the different papers and finishes) the magazine arrived at a design flexible enough to have long articles, full of images, and clean pages full of only text.

Give some indication of how successful the outcome was in the market
The magazine has had three different graphic projects, but this latest one has been the most commented positively among the readers.