LIFE FACIAL by R'pure Studio for Guerlain

Adsarchive » Design & Branding » Guerlain » LIFE FACIAL

LIFE FACIAL

Pin to Collection
Add a note
Industry Skin Care
Media Design & Branding
Market France
Agency R'pure Studio
Art Director Sebastien Servaire
Designer Candido De Barros
Photographer Arnaud Guffon
Illustrator Yael Bibliowicz
Released December 2010

Credits & Description

Category: iii. Premium Brand
Advertiser: GUERLAIN
Product/Service: GUERLAIN’S LIFE FACIAL SERUM AND CREAM
Agency: R'PURE STUDIO
Date of First Appearance: Dec 1 2010
Entrant Company: R'PURE STUDIO, Paris, FRANCE
Art Director: Sebastien Servaire (R'Pure Studio)
Designer: Candido De Barros (R'Pure Studio)
Account Manager: Virginie Bourgoin (R'Pure Studio)
Illustrator: Yael Bibliowicz (R'Pure Studio)
Photographer: Arnaud Guffon (R'Pure Studio)
Media placement: Serum - Private Boutiques And Key Retailers - 01 November 2010
Media placement: Pot - Private Boutiques And Key Retailers - 01 March 2011

Describe the brief from the client
Guerlain is one of the oldest French beauty brands.
A symbol of elegance and refinement, the brand reigns without contest on the Beauty world over the past few years.
Guerlain logically decided to impose itself on the anti-aging market with the launch of a new, innovative and powerful line of products built around the bee universe.

Describe the challenges and key objectives
The studio was invited to come and raise the challenge by writing a new story and inventing a new language specific to the brand.
Getting its inspiration from three key elements:
-The Bee and the Alveolus: already present in the Brand structural and graphical DNA, powerful icons anchored in Guerlain’s brand identity since its creation
-The ingredient: the story of the Royal Jelly, precious and vital element to our lives
-The preciousness: the Royal Jelly being a rare and delicate ingredient

Describe how you arrived at the final design
The studio’s first task was to actively immerge itself in Guerlain’s unique world, then to modernize the design of the bee in more contemporary way and to finally conceive a new structural identity for the brand.

We translated the alveolus shape in Guerlain's new premium Anti-Aging skin care line (in the form of a bottle and a pot), mixing technology and brand heritage to create a mythical product on an ultra-competitive market.

The design of the caps looks like an extruded alveolus with a dropper inserted in the serum cap enabling to deliver a precise and precious dose.

Give some indication of how successful the outcome was in the market
The studio has managed to create a custom product for Guerlain, perpetuating the brand’s most valuable values: Luxury, Modernity and Technology. A huge success around the world where more products within the portfolio will be released over the next few months.