Absolut Design & Branding Absolut bottle redesign by The Brand Union by Brand Union

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Absolut bottle redesign by The Brand Union

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Industry Vodka
Media Design & Branding
Market United States
Agency Brand Union
Creative Director Mattias Lindstedt, The Brand Union
Released August 2013

Credits & Description

New work for Absolut from brand strategy and design consultancy, [The Brand Union](http://www.thebrandunion.com/). The Brand Union has reworked the packaging for Absolut’s entire flavor range with vibrant new designs on the bottles to take the idea of flavored vodka past just slapping a fruit on the bottle.
Global Design Director, The Absolut Company: Anna Kamjou
Global Design Manager, The Absolut Company: Caroline Mörnås
Design Agency: The Brand Union
Creative Director: Mattias Lindstedt, The Brand Union
Executive Strategy Director: Jonas Andersson, The Brand Union