Absolut Design & Branding ABSOLUT GLIMMER by TBWA\Espana Madrid

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Industry Vodka
Media Design & Branding
Market Spain
Agency TBWA\Espana Madrid
Creative Director Vicente Rodríguez
Art Director Fran López
Released November 2010

Credits & Description

Category: Design Typography
Product/Service: ABSOLUT VODKA
Date of First Appearance: Nov 19 2010
Entrant Company: TBWA\ESPAÑA, Madrid, SPAIN
Head of the Creatives: Juan Sánchez (TBWA \ ESPAÑA)
Head of the Creatives: Guillermo Ginés (TBWA \ ESPAÑA)
Creative Director: Vicente Rodríguez (TBWA \ ESPAÑA)
Art Director: Fran López (TBWA\ ESPAÑA)
Media placement: Calendar - Cover Calendar - November/December 2010

Describe the brief from the client
The client wanted to launch a new Absolut bottle: Absolut Glimmer.
A bottle that reflects light and causes glare.

Describe the challenges and key objectives
The aim is to increase sales and generate Absolut brand new bottle of Absolut Glimmer.

Describe how you arrived at the final design
Under the concept shines all around, Absolut designed the cover and back cover of the magazine's 2011 calendar Duente. In the design was an attractive typesetting and brilliant holographic ink used to convey the idea that the timing was shining.

Give some indication of how successful the outcome was in the market
The public responded very well, as new regular Absolut bottles have become collector's item.
Sales took off, and after the campaign, the bottles began to be resold on e-bay.