CLASH OF OBJECTS by TBWA\ Berlin for Absolut

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CLASH OF OBJECTS

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Industry Vodka
Media Design & Branding
Market Germany
Agency TBWA\ Berlin
Art Director Andy Tran, Philip Borchardt
Copywriter Dirk Henkelmann, Nadine Nedreboe
Photographer Ricardo Mueller, Chehad Abdallah
Released August 2010

Credits & Description

Category: Posters
Advertiser: PERNOD RICARD DEUTSCHLAND
Product/Service: ABSOLUT VODKA
Agency: TBWA\BERLIN
Date of First Appearance: Aug 2 2010
Entrant Company: TBWA\BERLIN, GERMANY
Advertiser's Supervisor: Alain Dufossé/Bernhard Eisheuer/Katja Borsetzky/Christina Elste/Catherina Ze (Pernod Ricard Deutschland)
Chief Creative Officer: Kurt Georg Dieckert/Stefan Schmidt/Nico Zeh/Tatjana Stein (TBWA Berlin, CHE*CHE)
Creative Director: Dirk Henkelmann/Philip Borchardt (TBWA Berlin)
Art Director: Philip Borchardt/Andy Tran (TBWA Berlin)
Strategic Planning: Christina Keller/Sonia Lago (TBWA Berlin)
Copywriter: Dirk Henkelmann, Nadine Nedreboe (TBWA Berlin)
Idea and Concept: Tatjana Stein/Nico Zeh/Dirk Henkelmann/Philip Borchardt (TBWA Berlin, CHE*CHE)
Executive Producer: Luise Biesalski/Philip Gaedicke/Alexis Dornier (CHE*CHE)
Account Team: Richard Breaux/David Barton/Alexis Mardon (TBWA Berlin)
Photographer: Ricardo Mueller/Chehad Abdallah (TBWA Berlin)
Design: Andrew Morgan/Ricardo Mueller/Veit Moeller/Chehad Abdallah (TBWA Berlin)
Art Buying: Katrin Hermuth (TBWA Berlin)
Curator: tadiRock (CHE*CHE)
Media: (Lioneye)
Print Producer: Katrin Dettmann (TBWA Berlin)
Media placement: Poster - Outdoor - 02.08.2010

Describe the brief from the client
MADE is a long-term platform - initiated by ABSOLUT VODKA - for people who love art and creativity. Its goal is to foster creative collaborations. Therefore creative minds from different fields continuously come together to create something new.

Describe the challenges and key objectives
The challenge was to inform and excite people about the concept and the space itself in an artful, surprising and unique way.

Describe how you arrived at the final design
The MADE concept is simple. Diverse creative minds come together to create something that has never been done before. This “creative clash“ idea was also used for the posters that promoted the space. Different objects were merged to compose something new showing that anything can happen when creative minds clash at MADE.