Academy Of Ideas (Academia de Ideias) Design & Branding HAIRBANGS by Perfil 252


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Industry Education
Media Design & Branding
Market Brazil
Agency Perfil 252
Creative Director Márcia Lima, Waldemar França E Diego Limberti
Art Director Francisco Valle
Copywriter Adriano Docconi
Photographer Marco Antonio Mendes De Oliveira
Released May 2013

Credits & Description

Agency: PERFIL 252
Category: Foods
Advertising campaign: HAIRBANGS
Retoucher: Francisco Valle (Perfil 252)
Account Executive: Marcelo Santana (Perfil 252)
Photographer: Marco Mendes (Perfil 252)
Creative Director: Waldemar França (Perfil 252)
Copywriter: Adriano Docconi (Perfil 252)
CEO: Carlos Eduardo Porto Moreno (Perfil 252)
Art Director: Francisco Valle (Perfil 252)
Creative Director: Márcia Lima (Perfil 252)

Brief Explanation
To promote this inspirational space, a series of magazine ads were created depicting the desert of knowledge that is an empty mind.

The poster managed to strengthen the institutional positioning of the Academy of Ideas as a place for free thinking. A space with free courses, far beyond a school or university. The pieces are part of a branding work the agency has been creating for years for the client, building an innovative image.

Client Brief Or Objective
The Academia de Ideias (Academy of Ideas) is a space dedicated to those interested in exchanging opinions, reflecting, leaving the ordinary behind, thinking differently and learning. Since 2006, it has offered extra-academic courses, seminars, lectures and discussions about several knowledge fields with well-known intellectuals in the Brazilian scene.

The work used several images of desert landscapes under a hair bang, representing the desolation of a head without ideas.