Academy Of Ideas (Academia de Ideias) Design & Branding LABYRINTH by Perfil 252


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Industry Education
Media Design & Branding
Market Brazil
Agency Perfil 252
Director Alexandre Michalick
Creative Director Márcia Lima
Art Director Jean Gontijo
Copywriter Adriano Docconi
Released April 2013

Credits & Description

Agency: PERFIL 252
Category: Foods
Copywriter: Adriano Docconi (Perfil 252)
CEO: Carlos Eduardo Porto Moreno (Perfil 252)
Treatment: Carolina Ávila (Perfil 252)
Illustrator: Jean Gontijo (Perfil 252)
Creative Director: Márcia Lima (Perfil 252)
Head Of Art: Marcos Pina (Perfil 252)
Art Director: Jean Gontijo (Perfil 252)
Director: Alexandre Michalick (Academy Of Ideas)
Graphic Producer: Marcelo Pereira (Perfil 252)

The concept “real challenges for your brain” suggests that solvingmazes is easy, but what is truly challenging is to solve the mazes in the minds of those greatthinkers.

Client Brief Or Objective
Academia de Ideias is a space dedicated to the exchange of ideas, different thinking andlearning. It offers extra-curricular courses, seminars, lectures and discussions with renownedprofessionals of several areas of knowledge.

The posters managed to strengthen the institutional positioning of the Academy of Ideas as a place for free thinking. A space with free courses, far beyond a school or university. The pieces are part of a branding work that the agency has been creating for the client for years, building an innovative image.

Brief Explanation
To circulate the news about the quality and variety ofcourses offered, a series of posters were created. The pieces present pictures of mazes made on the faces of great thinkers.