Academy Of Ideas (Academia de Ideias) Design & Branding WHAT'S ON YOUR MIND? by Perfil 252


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Industry Education
Media Design & Branding
Market Brazil
Agency Perfil 252
Creative Director Márcia Lima, Waldemar França E Diego Limberti
Copywriter Cauby Tavares
Illustrator Pedro Reis, Marina Cota
Released January 2011

Credits & Description

Category: Posters
Product/Service: ACADEMY OF IDEAS
Agency: PERFIL 252
Creative Director: Waldemar França (Perfil252)
Creative Director: Márcia Lima (Perfil252)
Art Director: Pedro Reis (Perfil252)
Copywriter: Cauby Tavares (Perfil252)
Illustrator: Pedro Reis (Perfil252)
Illustrator: Marina Cota
Stock Images: Thinkstock
Stock Images: Getty Images
Stock Images: Hemera Technologies
Stock Images:
Stock Images: Shutterstock
Media placement: Poster 1 - Schools, universities, libraries, book stores - 01/12/2011
Media placement: Poster 2 - Schools, universities, libraries, book stores - 01/12/2011
Media placement: Poster 3 - Schools, universities, libraries, book stores - 01/12/2011

Describe the brief from the client
Minds on the wall:
The Academy of Ideas is a space dedicated to those interested in exchanging opinions, reflecting, leaving the ordinary behind, thinking differently and learning. Since 2006, it offers extra-academic courses, seminars, lectures and discussions about several knowledge fields with well-known intellectuals on the Brazilian scene.

Describe the challenges and key objectives
Posters were spread in schools, universities, libraries, bookstores and other places in which critical thinking is stimulated, inviting the audience to know of the Academy of Ideas activities.

Describe how you arrived at the final design
To promote this inspiration space, posters were developed to represent exactly the vastness and variety of ideas, opinions and facts that coexist together in the human mind. The pieces were composed of thousands of stock images and illustrations, gathered together to create an oneiric sensation.

Give some indication of how successful the outcome was in the market
During the campaign, the number of registrations to the summer courses offered by the institution increased 15% - everything with a low budget, a simple media and striking visuals.