IT by Gad' Design for Accor

IT

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Industry Restaurants, Pubs & Bars
Media Design & Branding
Market Brazil
Agency Gad' Design
Creative Director Hugo Kovadloff
Released June 2010

Credits & Description

Category: Logo Design
Advertiser: ACCOR
Product/Service: RESTAURANTS
Agency: GAD DESIGN
Date of First Appearance: Jun 26 2010
Entrant Company: GAD DESIGN, Sao Paulo, BRAZIL
CREATIVE DIRECTOR: HUGO KOVADLOFF (GAD' BRANDING)
CONCEPT MANAGER: LUANA ALVARES (GAD' BRANDING)
IDENTITY MANAGER: PAULO GONTIJO (GAD' BRANDING)
DESIGNER: NUBIA LIMA (GAD' BRANDING)
Media placement: Cocktail - IT - May 06th, 2011
Describe the brief from the client
Creation of visual guidelines and a graphic logo that are aligned with both the proposal of the new Pullman Hotel restaurant from the Accor chain and the attributes of the chosen name:
Originality and innovation.
Describe the challenges and key objectives
The restaurant industry, or eating-out, in Brazil is becoming one of the busiest segments due to the expectation of upcoming events such as the World Cup and the Olympics. Therefore, it is important to always present something new in the industry and bring a more unique and cozy environment to the typical "hotel restaurant", thereby promoting a variety of experiences.
Describe how you arrived at the final design
A logo and name that turn the restaurant into an icon, revealing its innovative service. Modern and friendly with fine features and elongated traces, resulting in a clear and elegant brand. The language is opposed to the logo bringing an unassuming point of view. Translating well-being through colors and white gestural forms
on the blackness of the it universe.
Give some indication of how successful the outcome was in the market
The brand gave the restaurant the freshness it needs to be part of such a big and fast city like Sao Paulo.