Waido Design & Branding CHAOS BIKERS by DDB Manila

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CHAOS BIKERS

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Industry Electronic Devices & Home Appliances
Media Design & Branding
Market Philippines
Agency DDB Manila
Executive Creative Director Joey Ong
Released March 2012

Credits & Description

Category: Illustration
Advertiser: WAIDO MARKETING & DISTRIBUTIONS, INC.
Product/Service: ACCUTONE EARPHONES
Agency: DDB PHILIPPINES
Executive Creative Director: Joey Ong (DDB Philippines)
Art Director/Illustrator: Bleps Carlos-Dapo (DDB Philippines)
Art Director/Illustrator: Nina Fides Garcia (DDB Philippines)
Graphic Designer/Illustrator: Kelvin Co (DDB Philippines)
Media placement: Poster - Astrovision Musicstore - March 30, 2012

Describe the brief from the client
The Clients wanted to launch the Accutone brand to a heavy saturated market with the likes of Beats, Skull Candy and other brands already dominating the market. Although the earphone market was already saturated, there was no communication done about the concept of noise cancelling in the Philippine market. Earphones were just perceived as a functional product for music listening. So the clients wanted us to create a campaign that demonstrates the noise cancelling benefit of acetone in a very entertaining way.

Describe the challenges and key objectives
The challenge was simple, communicate to consumers when we launch Accutone the benefits of noise cancelling.

Describe how you arrived at the final design
The concepts came from insights of people that were very common to all. Babies in the plane, Dogs in the park and the rioting noise of motorcycles around the metro. Illustrators were tasked to exaggerate the experience using a fun creative style. Filipinos love the game ‘Where is Waldo" or finding interesting images in a picture, so this made the art direction and design even more interesting. You can look at the image several times and still find something new.

Give some indication of how successful the outcome was in the market
Accutone is now available in several stores from the time we launched it. The global company as the main campaign for the brand will use the materials made locally.