The Art Director's Club/ ADC Design & Branding KEEP FIGHTING THE GOOD FIGHT by DDB New York

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KEEP FIGHTING THE GOOD FIGHT

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Industry Shows, Events & Festivals
Media Design & Branding
Market United States
Agency DDB New York
Executive Creative Director Menno Kluin
Art Director Carlos Wigle
Copywriter Aron Fried
Illustrator Rami Niemi
Released October 2011

Credits & Description

Category: Posters
Advertiser: ART DIRECTORS CLUB
Product/Service: 91ST CALL FOR ENTRIES
Agency: DDB NEW YORK
Chief Creative Officer: Matt Eastwood (DDB NY)
Executive Creative Director: Menno Kluin (DDB NY)
Art Director: Carlos Wigle (DDB NY)
Copywriter: Aron Fried (DDB NY)
Designer/Typographer: Juan Carlos Pagan (DDB NY)
Art Buyer: Carol Brandwein (DDB NY)
Art Buyer: Jane Piampiano (DDB NY)
Illustrator: Rami Niemi
Media placement: Poster Campaign - Advertising Agencies - 12 October 2011
Media placement: Direct Mailings - Distributed World-Wide - 12 October 2011

Describe the brief from the client
No matter your creative discipline, we all have a common enemy: The process. No one understands this better than the ADC. In an effort to empathise with creatives and rally them to do the best work of their careers, we've developed a campaign that calls out many of these obstacles and absurdities in a satirical fashion. Thereby expressing, that if creatives keep their eye on the prize and continue to fight the good fight, it will all be worth it in the end.

Describe the challenges and key objectives
One of the major challenges we faced was that so much great stuff has been done for award show advertising over the years that award show advertising has almost become a cliché unto itself. So, we set out to do something that had a ton of emotion attached to it – something that everyone could relate to. Something that everyone has had their own experiences with. We wanted to talk to the common enemy that we all face: the process. And we wanted to do it in a way that empathised with creatives regarding the multitude of obstacles and absurdities one deals with in order to produce great work.

Describe how you arrived at the final design
We wanted to do something colorful and beautiful; after all, this is the Art Director’s Club and thought it should be artful. At the same time, we wanted do something that had a facelessness about it that would allow people to put themselves in these situations.

Give some indication of how successful the outcome was in the market
Submissions were up over 25% from the year before. Additionally, the ADC got many phone calls from people asking to buy the posters, which is perhaps the greatest compliment of all.