Adidas Design & Branding SHOELACE BUSINESS CARD by Isobar Sao Paulo

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Industry Sportswear, Athletic Footwear & Accessories, Apparel & Accessories Stores
Media Design & Branding
Market Brazil
Agency Isobar Sao Paulo
Creative Director Carlos Domingos
Copywriter Ricardo Porto
Released January 2012


One Show 2013
One Show Design Collateral Design / Point of Purchase and In-Store - Single Merit

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: ADIDAS
Product/Service: ADIDAS STORES
Creative Director: Carlos Domingos (AGE Isobar)
Copywriter: Ricardo Porto (AGE Isobar)
Art Director/Designer: Cicero Souza (AGE Isobar)
João Lima: Graphic Producer (AGE Isobar)
Thiago Fernandes: Account Manager (AGE Isobar)
Media placement: Ambient Media - Adidas Stores - January 2012
Describe the brief from the client
Adidas wanted to increase the relationship between staff and customers in its adidas stores. However, traditional business cards just don’t fit with the brand profile.
Describe the challenges and key objectives
We created business cards made of shoelace. The shoelace business cards not only carried the adidas identity, but also stood out from all the others, making it more likely that customers and staff kept in touch.
Describe how you arrived at the final design
Each salesperson in adidas stores had customised shoelace business cards with their names, phone number and address. Therefore, after they talked their customers, they gave the cards, so the contact could continue. Eg. if the customers wanted to know if the piece they ordered had arrived.
Give some indication of how successful the outcome was in the market
It was a remarkable initiative that surprised all our customers and was talked about on many websites, all of them praising adidas’ innovation.