Adidas Design & Branding WET WIPES CARRY CASE by Hakuhodo Tokyo

Adsarchive » Design & Branding » Adidas » WET WIPES CARRY CASE


Pin to Collection
Add a note
Industry Sportswear, Athletic Footwear & Accessories
Media Design & Branding
Market Japan
Agency Hakuhodo Tokyo
Copywriter Hikaru Arashida, Takeharu Yoshioka
Designer Shuhei Kuwabara, Takamasa Sunami, Yusei Kakizaki
Released April 2010

Credits & Description

Category: Special Editions & Promotional Packaging
Product/Service: SKIN PROTECTION
Date of First Appearance: Apr 2 2010
Entrant Company: HAKUHODO, Tokyo, JAPAN
Creative Director/Art Director: Katsuhiko Suzuki (HAKUHODO Architect)
Designer: Yusei Kakizaki (HAKUHODO)
Designer: Shuhei Kuwabara (HAKUHODO)
Designer: Takamasa Sunami (MAQ)
Copywriter: Hikaru Arashida (HAKUHODO)
Copywriter: Takeharu Yoshioka (HAKUHODO)
Media placement: Wet wipes carry case - free tissues (with advertising) prize - 1 April 2010
Describe the brief from the client
Drive repeat purchase of adidas skin protection series facial and body wipes.
Describe the challenges and key objectives
Drive repeat purchase of adidas skin protection series facial and body wipes
Describe how you arrived at the final design
An original facial and body wipes carry case, styled after an adidas jersey top, was produced to build brand loyalty among the athletic youth. Materials and design employed for the real adidas jersey top were used to build and deepen emotional connection with the users.
Give some indication of how successful the outcome was in the market
A prize contest was hosted at the launch, entitling users who purchased the product to enter the contest to win the original adidas miniature jersey top wet wipes carry case. The prize earned rave reviews from lucky winners who sent their praises to the contest administration office. The contest played a pivotal role in ensuring successful launch of the brand.