CAJA by DDB Santiago for Adt

CAJA

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Industry Household maintenance & pet products, Alarms
Media Design & Branding
Market Chile
Agency DDB Santiago
Art Director Eddy Fernandez - Tomás Garin
Copywriter María De Los Angeles Contreras - Felipe Hernandez, Felipe Araya - Alex Soto
Released March 2011

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: ADT
Product/Service: ADT SECURITY SYSTEM
Agency: DDB CHILE
Date of First Appearance: Mar 21 2011
Entrant Company: DDB CHILE, Santiago, CHILE
General Creative Director: Matias Lecaros (DDB)
General Creative Director: Simón Subercaseaux (DDB)
Creative Director: Eddy Fernández (DDB)
Copywriter: Felipe Araya (DDB)
Copywriter: Felipe Hernández (DDB)
Art Director: Tomás Garín (DDB)
Copywriter: Felipe Araya (DDB)
Media placement: Direct Mailing - Mailings distributed to home residents - January 2010
Describe the brief from the client
Encourage apartment building residents to hire ADT security and anti-theft systems.
Describe the challenges and key objectives
To enter in an ingenious way every apartment, with the purpose of showing residents how easy it is to break into their homes.
Describe how you arrived at the final design
We slid under their front doors a cardboard lined with a set of rubber bands which when released would compress, thus forming a box. In one of it`s sides a printed message read: Breaking into your apartment is easier than you think.
Give some indication of how successful the outcome was in the market
Over 300.000 visit en YouTube.
Increase 10% sales of security systems in homes and departments.