Advertising Women Of New York Design & Branding ADVERTISING WOMEN OF NEW YORK by COLLINS, Rapp Collins Worldwide

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ADVERTISING WOMEN OF NEW YORK

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Industry Business equipment & services, Advertising & Communication, Corporate Image
Media Design & Branding
Market United States
Agency COLLINS
Agency Rapp Collins Worldwide
Chief Creative Officer Brian Collins
Released April 2012

Credits & Description

Category: Logo Design
Advertiser: ADVERTISING WOMEN OF NEW YORK
Product/Service: LOGO DESIGN
Agency: COLLINS:
Senior Designer: Matt Luckhurst (Collins:)
Chief Creative Officer: Brian Collins (Collins:)
Media placement: Brand Identity - All Company-Branded Materials - April 23, 2012

Describe the brief from the client
The AWNY was founded in 1912 as the first women's association in the communications industry. Its mission has been to provide a forum for professional growth and to promote philanthropic endeavours. The client felt the old logo was out of step with its mission and asked us to create a new brand identity for the organisation.

Describe the challenges and key objectives
Objective: create a brand identity that communicates the mission of Advertising Women of New York (AWNY) in a more iconic manner.
Audience: Advertising professionals

Describe how you arrived at the final design
We sought to craft a mark that conveyed the idea of growth and resonance in a vibrant way. We chose a pattern that imitated the signals radiating from a broadcast tower, a graphic expression commonly associated with mass communication. The resulting identity dances between a modernist style and expressive one: rigid and formally constructed, while at the same time colourful and playful.

Give some indication of how successful the outcome was in the market
It only took one presentation for the organisation’s leaders to fall in love with the identity. Public response has been equally enthusiastic.