International Society For Human Rights (ishr) Design & Branding HANGMAN by BBDO Dusseldorf


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Industry Charities, Foundations, Volunteers, Human Rights
Media Design & Branding
Market Germany
Agency BBDO Dusseldorf
Creative Director Michael Plueckhahn
Photographer Robert Eikelpoth
Released January 2012

Credits & Description

Category: Posters
Chief Creative Officer: Christian Mommertz (BBDO Proximity Duesseldorf)
Chief Creative Officer: Sebastian Hardieck (BBDO Proximity Duesseldorf)
Chief Creative Officer: Wolfgang Schneider (BBDO Germany)
Creative Director: Michael Plueckhahn (BBDO Proximity Duesseldorf)
Junior Copywriter: Dominique Becker (BBDO Proximity Duesseldorf)
Junior Art Director: Sven Knaebel (BBDO Proximity Duesseldorf)
Account Director: Liselotte Schwenkert (BBDO Proximity Duesseldorf)
Junior Account Director: Judith Hillebrand (BBDO Proximity Duesseldorf)
Director Print Production: Bernhard Burg (BBDO Proximity Duesseldorf)
Head Of Art Buying: Birgit Paulat (BBDO Proximity Duesseldorf)
Photographer: Robert Eikelpoth
Casting: (Sevens Management)
Media placement: Print Ads - Newspaper - 25.01.2012
Describe the brief from the client
Some countries are still practising capital punishment by hanging. The decision of life or death is frequently based on the arbitrariness of state leaders. Our task was to create a campaign that makes an issue of those inhuman conditions and convinces people to support the IGFM (ISHR) in the fight against the death penalty.
Describe the challenges and key objectives
The Hangman campaign spread across Facebook in a very short time. Up to 200 donations via text messages were sent each day during the on air period. And should only one life have been saved, the campaign surely has more than paid off.
Describe how you arrived at the final design
With striking, affecting posters the international donation campaign "Hangman" by IGFM (ISHR) aims to raise awareness of the grievances that are still bitter truth.
Give some indication of how successful the outcome was in the market
With the help of stirring, morbid visual language and a minimalistic but even more compelling design the simplicity of a well-known children’s game is being turned into a provocative, emotional request for donations.