Agua De Cheiro Design & Branding JUST ROMANCE by Hardy Design


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Industry Cosmetics & beauty products, Makeup, Hygiene & Personal Care Products, Online Retail & E-stores
Media Design & Branding
Market Brazil
Agency Hardy Design
Creative Director Mariana Hardy
Designer Mariana Hardy
Released November 2010

Credits & Description

Category: ii. Core FMCG
Advertiser: ÁGUA DE CHEIRO
Date of First Appearance: Oct 1 2010
Entrant Company: HARDY DESIGN, Belo Horizonte, Mg, BRAZIL
Creative Director: Mariana Hardy (Hardy Design)
Designer: Mariana Hardy (Hardy Design)
Account Director: Cynthia Gambogi Massote (Hardy Design)
Account Manager: Marina Lacerda (Hardy Design)
Media placement: Perfume Box And Flask - Brazil - 1 November 2010

Describe the brief from the client
Água de Cheiro is a Brazilian cosmetic manufacturer with 700 points of sale, meeting the need for mass production of beauty products among emerging classes, without neglecting the aspect of aspirations.

Launch new youthful, floral, romantic and elegant cologne.

Describe the challenges and key objectives
Flask was chosen and, by the end of the process we were surprised by the supplier that he wasn't able to decorate the flask broadly all over the surface. So we had to adapt our identity to the narrow area in the middle.

Describe how you arrived at the final design
We developed an ethereal, water-color illustration rich in overlaid details and finish. The fonts with curves and details are very feminine.

Give some indication of how successful the outcome was in the market
Just Romance is a young fragrance that pleases every woman and it has been very successful as a gift. The product topped expectations.