Agua De Cheiro Design & Branding LINHA HOMEM by Hardy Design

LINHA HOMEM

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Industry Cosmetics & beauty products, Makeup, Hygiene & Personal Care Products, Online Retail & E-stores
Media Design & Branding
Market Brazil
Agency Hardy Design
Creative Director Mariana Hardy
Designer Rodrigo Marchezine
Released November 2010

Credits & Description

Category: i. Own Label and Private Label brands
Advertiser: ÁGUA DE CHEIRO
Product/Service: LINHA HOMEM COLLECTION
Agency: HARDY DESIGN
Date of First Appearance: Nov 10 2010
Entrant Company: HARDY DESIGN, Belo Horizonte, Mg, BRAZIL
Creative Director: Mariana Hardy (Hardy Design)
Designer: Rodrigo Marchezine (Hardy Design)
Finishing Designer: Lucas Souza (Hardy Design)
Account Director: Cynthia Gambogi Massote (Hardy Design)
Account Manager: Marina Lacerda (Hardy Design)
Media placement: Cosmetic Line Packaging - Brazil - 1 November 2010

Describe the brief from the client
Água de Cheiro is a Brazilian cosmetic manufacturer with 700 points of sale, meeting the need for mass production of beauty products among emerging classes, without neglecting the aspect of aspirations.

Redesign the company’s men product line.

Describe the challenges and key objectives

The first identity was created in the nineties. It had a strong presence due to black, that had to be kept.

Describe how you arrived at the final design
We kept black, which was the original colour of the line. Combination with red is classic and always contemporary.

We reinforced the capital letter H, that in Portuguese is the first letter for men ("homem" ). Fonts and the letter H inspired the creation of orthogonal lines which make the products stand out and bring results at the point of sale.

Give some indication of how successful the outcome was in the market
Sales increased after relaunch. The cologne was the novelty that pushed the entire collection as a big sales hit during last Christmas time.