Aig Design & Branding Lions Tour Event Mark, 7 by Augusto NZ

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Lions Tour Event Mark, 7

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Industry Insurance
Media Design & Branding
Market New Zealand
Agency Augusto NZ
Released October 2016


Epica Awards 2017
Design Graphic Design Bronze

Credits & Description

Campaign: Lions Tour Event Mark
Title: Lions Tour Event Mark
Country: New Zealand
Advertiser: Aig
Product: Aig Lions Tour Event Mark
Agency: Augusto (Auckland)
Entrant: Augusto
Production Company: Augusto (Auckland)
As Major Global Sponsors of the All Blacks, AIG wanted to make sure they made their mark on the 2017 British & Irish Lions tour to New Zealand.
We started this journey with a bespoke event mark encompassing the essence of both teams. We then rolled this out across 200 pieces of unique collateral. From invites to digital signage, gift bags to venue branding, car signage to videos, we designed it all!
With a programme spanning 3 weeks, 15 events and 9 venues, we helped spread the word about rugby education, created material to build employee motivation, and engaged key VIP clients to give them an experience to remember.