PUPPET by Y&R Bangkok for AKSARA THEATER KING POWER

PUPPET

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Industry Cinemas, Theatres & Concert Halls
Media Design & Branding
Market Thailand
Agency Y&R Bangkok
Producer Amornmarn Rattanarakpinyo
Released March 2010

Credits & Description

Category: Stationery
Advertiser: AKSARA THEATER KING POWER
Product/Service: AKSARA THEATER
Agency: Y&R THAILAND
Date of First Appearance: Mar 18 2010 12:00AM
Entrant Company: Y&R THAILAND, Bangkok, THAILAND
Chief Creative Officer: Trong Tantivejakul (Y&R Thailand)
Graphic Group Head: Veris Na Songkhla (Y&R Thailand)
Producer: Amornmarn Rattanarakpinyo (Y&R Thailand)
Producer Coordinator: Benjawan Sengtee (Y&R Thailand)
Account Management: Wichitra Tritodtrakoon (Y&R Thailand)
Illustrator: (Visionary)
Photographers: (Fiftyone Bangkok)
Media placement: A Set Of Bussiness Card - Airport And Hotel - 18 March 2010

Describe the challenges and key objectives
To reinvigorate the Aksra Theatre so that Thais and foreigners could continue to enjoy a unique setting that preserves precious Thai cultural heritage, we created a new set of business cards to get people to experience the art form themselves.

Describe the brief from the client
Aksra Theatre is a magical place where the traditional art of Thai puppetry comes to life. Everyday, complex and beautiful performances can be seen by Thais and foreigners as they enjoy a unique setting that preserves precious Thai cultural heritage. This is rare to see in present day and is considered a dying art.

Describe how you arrived at the final design
To keep with this tradition, we have created a new set of business cards which have 4 leading characters from the puppetry on the cards-Hanuman, Totsakan, Prince Rama, and Princess Sita. Receivers can see and interact with a puppet on the card in the exact same way as they would in the real performance.

Give some indication of how successful the outcome was in the market
While it is difficult to attribute success to business cards. We have found that these cards intrigue, enchant and leave a unique impression that can not be found anywhere else but at The Aksra Theatre. We hope that we have done something to save a beautiful art form.