DIE GESELLSCHAFTER BEI 2001 DOCUMENTARY DVD by HERBURG WEILAND for Aktion Mensch

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DIE GESELLSCHAFTER BEI 2001 DOCUMENTARY DVD

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency HERBURG WEILAND
Released April 2009

Credits & Description

Category: Clothing, Sports, Leisure & Recreation
Advertiser: AKTION MENSCH
Product/Service: AKTION MENSCH DVD DOCUMENTARY
Agency: HERBURG WEILAND
Date of First Appearance: Apr 1 2009 12:00AM
Entrant Company: HERBURG WEILAND, Munchen, GERMANY
Creative Direction: Tom Ising (Herburg Weiland)
Creative Direction: Martin Fengel (Herburg Weiland)
Art Direction: Stephanie Ising (Herburg Weiland)
Media placement: Dvd Series - 2001 Stores - 1.4.2009

Describe the challenges and key objectives
Each documentary has socially-critical underlying themes.

Describe the brief from the client
A series of award-winning documentaries was published on DVD under the name of 'die Gesellschafter bei 2001'.

Describe how you arrived at the final design
The DVD cover design forgoes pictures, using instead only potent movie quotations. The cover of 'China Blue', a documentary about the inhuman conditions of young females in a Chinese denim factory reads: 'Perhaps it is all just a bad dream, and when I wake up, I will be with my family in Sichuan'.

Give some indication of how successful the outcome was in the market
successful sales