Aland Index Initiative [image] 3 by Rbk Communication Stockholm for Ålandsbanken

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Aland Index Initiative [image] 3

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Industry Banking & Financial Services
Media Design & Branding
Market Sweden
Agency Rbk Communication Stockholm
Executive Creative Director Mathias Wikstrom
Creative Director Erik Larsson, Johan Phil
Designer Lars Aneer
Released October 2016

Awards

D&AD 2017
Creativity for Good Advertising & Marketing Communications/Brand Graphite Pencil
PR Creative B2b Campaign* Wood Pencil

Credits & Description

Agency: Rbk Communication
Client: Ålandsbanken
Creative Director: Erik Larsson
Creative Director: Johan Phil
Designer: Lars Aneer
Executive Creative Director: Mathias Wikström
Digital Agency: Linda Wohlfeil
Digital Agency: Monica Nars
Account Handler: Johanna Lindberg
Brand Manager (Client): Crista Tammela
Brand Director (Client): Anne-Maria Salonius
Description
Consumption is eating away on our planet and the Baltic Sea is no exception. But in the Nordics, we also find the highest usage of digital & card transactions. To turn the table and act as an agent for change Ålandsbanken created the Aland Index for its clients. It connects to your individual card transactions and creates a monthly CO2-impact report in your Mobile/Internet Bank. It also offers the opportunity to offset your footprint. As sustainable change is created in collaboration not only with clients, the bank launched the innovation for free to any bank interested in balancing the score