Alec Brownstein Design & Branding THE GOOGLE JOB EXPERIMENT by ALEC BROWNSTEIN

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THE GOOGLE JOB EXPERIMENT

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Industry Consumer & Public services
Media Design & Branding
Market United States
Agency ALEC BROWNSTEIN
Released June 2010

Awards

Cannes Lions 2010
Design - Bronze

Credits & Description

Type of entry: Corporate or Brand Identity
Category: Self Promotion
Advertiser: ALEC BROWNSTEIN
Product/Service: ALEC BROWNSTEIN
Agency: ALEC BROWNSTEIN New York, USA
Copywriter: Alec Brownstein (Alecbrownstein.com)
Brief Explanation:
THE PROBLEM
Every creative in New York wants to work for David Droga, Tony Granger, Scott Vitrone or Ian Reichenthal. How does one get noticed?
Describe the brief from the client:
THE GOAL
Get a job working for a top creative director in New York.
Description of how you arrived at the final design:
THE SOLUTION
When Scott Vitrone, Ian Reichenthal, Gerry Graf, Tony Granger, or David Droga Googled themselves, they saw a personalized message from me asking for a job. The message linked to my online portfolio.
Indication of how successful the outcome was in the market:
THE OUTCOME
I was called in for interviews with David Droga, Gerry Graf, Ian Reichenthal and Scott Vitrone. Scott and Ian offered me a job. I’m now working at Y&R. The total cost was approximately $6.