THE GOOGLE JOB EXPERIMENT by ALEC BROWNSTEIN for Alec Brownstein

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THE GOOGLE JOB EXPERIMENT

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Industry Advertising & Communication
Media Design & Branding
Market United States
Agency ALEC BROWNSTEIN
Copywriter Alec Brownstein
Released May 2009

Credits & Description

Category: Self Promotion
Advertiser: ALEC BROWNSTEIN
Product/Service: ALEC BROWNSTEIN
Agency: ALEC BROWNSTEIN
Date of First Appearance: May 1 2009 12:00AM
Entrant Company: ALEC BROWNSTEIN, New York, USA
Copywriter: Alec Brownstein (Alecbrownstein.com)
Media placement: Online Advertisement - Google Search Results - 1 May 2009 - 15 December 2009

Describe the challenges and key objectives
THE PROBLEM Every creative in New York wants to work for David Droga, Tony Granger, Scott Vitrone or Ian Reichenthal. How does one get noticed?

Describe the brief from the client
THE GOAL Get a job working for a top creative director in New York.

Describe how you arrived at the final design
THE SOLUTION When Scott Vitrone, Ian Reichenthal, Gerry Graf, Tony Granger, or David Droga Googled themselves, they saw a personalized message from me asking for a job. The message linked to my online portfolio.

Give some indication of how successful the outcome was in the market
THE OUTCOME I was called in for interviews with David Droga, Gerry Graf, Ian Reichenthal and Scott Vitrone. Scott and Ian offered me a job. I’m now working at Y&R. The total cost was approximately $6.