The cola in skin colors, 6 by loved Hamburg for Ali Cola

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The cola in skin colors, 6

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Industry Soft Drinks, Racial/Ethnic/Handicapped/Minority Awareness
Media Design & Branding
Market Germany
Agency loved Hamburg
Chief Creative Officer Armin Jochum
Creative Director Matthäus Frost, Karl Wolfgang Epple
Photographer Dirk Weyer
Released January 2017

Credits & Description

Category: Public Interest, NGO
Media: Design
Brand: Ali Cola
Agency: loved
Geo: Germany
Advertising Agency: loved, Hamburg, Germany
Creative Directors: Karl Wolfgang Epple, Matthäus Frost
Photographer: Dirk Weyer
Chief Creative Officer: Armin Jochum
Accounts: Ilker Yilmazalp, Philipp Stamer
Public Relations: Teresa Köster
Retouching: David Kowalski
Published: January 2017
Description: They look different on the outside but are all the same on the inside. That’s true of people all over the world – and now of cola, too. Or at least ALI COLA, the first cola that comes in six different skin colors. In 2017, politics is lurching to the right – in Germany, Europe and the USA. So the German agency loved relaunched the pro-tolerance cola brand ALI COLA and invented their own cola. Instead of coming just in the usual black, ALI COLA is available in six different skin colors. But though they look different, all six colors taste exactly the same. They’re all the same; they just look different on the outside. Like people. ALI COLA responds to prejudice and with humor. The slogan: Cheers to tolerance. The brand also supports Kiron, an NGO that has found a way to cut red tape and help refugees earn university qualifications thanks to online courses and partner universities.