Alibi Design & Branding Alibi [image] 4 by RA Voskhod

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Alibi [image] 4

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Industry Beers and Ciders
Media Design & Branding
Market Russia
Agency RA Voskhod
Art Director Yana Akhmetshina
Copywriter Darya Ovechkina, Anton Rozhin
Illustrator Yana Akhmetshina
Released September 2016

Awards

ADCR Awards 2017
Design & Craft Packaging Bronze

Credits & Description

Agency: RA Voskhod
Client: Alibi
Design Director: Vladislav Derevyannyih (Владислав Деревянных)
Copywriter: Darya Ovechkina (Дарья Овечкина), Anton Rozhin (Антон Рожин)
Art Director, Illustrator: Yana Akhmetshina
Synopsis:
Friend reunions with a couple of beers turn into unbelievable stories the morning after.That’s why friends need an Alibi!A new beer from experienced beer makers and beer drinkers.Please welcome:Upside-Down LeeBrave BobJohnny Lover.They were not just drinking lager. They dived into adventures, conquered a monster and hooked up with every beautiful lady around.It was not just a boring home party with porter. It was a high-end party: they discovered new worlds and contacted with aliens.It was not just a “Cheers!” with APA. It was a cheerful head-spinning night! They rode a wild bull and got groupies of their own.