Allbirds Design & Branding Sustainable Wool Runner, 10

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Sustainable Wool Runner, 10

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Industry Shoes
Media Design & Branding
Market New Zealand
Released October 2016


D&AD 2017
Product Design Sustainable Product Design Graphite Pencil

Credits & Description

Agency: Allbirds
Client: Allbirds
Designer: Allbirds
Allbirds set out to create a whole new footwear category with the 2016 release of the Wool Runner. The key material is premium Superfine ZQ-certified New Zealand merino wool. Merino’s qualities - moisture wicking, temperature regulating and anti-bacterial¬ - allow us to create better shoes in a better way.
At every turn we've tried to incorporate natural, sustainable materials without ever compromising on quality. The result: footwear that utilizes natural materials not just because they are better for the environment, but because they create a better product.