Allout Design & Branding KHAJURAHO - A TWISTED TALE by DraftFCB Mumbai

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Industry Insecticides
Media Design & Branding
Market India
Agency DraftFCB Mumbai
Creative Group Head Saminder Ghai
Released October 2011

Credits & Description

Category: Calendars
Advertiser: ALLOUT
National Creative Director: K S Charavarthy (Draftfcb+Ulka India)
Group Creative Director: Shiveshvar Raj Singh (Draftfcb+Ulka India)
Creative Group Head: Saminder Ghai (Draftfcb+Ulka India)
Creative Supervisor: Mukesh Kumar Sablania (Draftfcb+Ulka India)
Senior Visualiser: Bipin Bist (Draftfcb+Ulka India)
Media placement: Calendar - Supermarkets And Local Grocery Shops - 27 October 2011

Describe the brief from the client
All Out wanted to establish a year long dialogue with its consumers and create top of the mind recall for its mosquito repellent products.

Describe the challenges and key objectives
All Out, a leading mosquito repellent brand wanted to make its presence felt in their consumers homes, all year round. They were looking at an innovative approach which sent out the brand message of staying protected from mosquitoes, on a daily basis.

Describe how you arrived at the final design
We created a 12-page calendar which appropriates the legend of the famous Khajuraho temple carvings, and attributes them to the mosquito. It subliminally reminds the consumer that in order to avoid the 'itch' caused by mosquitoes, All Out is their best bet.

Give some indication of how successful the outcome was in the market
The calendar was greatly appreciated in the market. Shop owners and re-sellers of the brand gave it pride of place. There was a notable increment in the sale of All Out products as consumers asked for it by preference.