Alpargatas Design & Branding DANGER ATTRACTS by Talent Marcel

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DANGER ATTRACTS

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Industry Shoes, Public Safety, Health & Hygiene
Media Design & Branding
Market Brazil
Agency Talent Marcel
Executive Creative Director Joao Livi
Creative Director Felipe Luchi, Philippe Degen
Art Director Rodrigo Bombana
Copywriter Alexandre Popoviski
Photographer Marcel Valvassori
Released April 2012

Credits & Description

Category: Posters
Advertiser: ALPARGATAS
Product/Service: SETE LÉGUAS SAFETY EQUIPMENT
Agency: TALENT
Executive Creative Director: João Livi (Talent)
Creative Director: Philippe Degen (Talent)
Creative Director: Felipe Luchi (Talent)
Creative Director: Alexandre Nego Lee (Talent)
Creative Director: Rodrigo Bombana (Talent)
Photographer: Marcel Valvassori (Marcel Valvassori)
Copywriter: Alexandre Nego Lee (Talent)
Art Director: Rodrigo Bombana (Talent)
Media placement: POSTER SNAKES - INSIDE STORES - 20 APRIL 2012
Media placement: POSTER FROGS - INSIDE STORES - 20 APRIL 2012
Media placement: POSTER CATERPILLARS - INSIDE STORES - 20 APRIL 2012
Describe the brief from the client
To communicate the new line of ‘Sete Léguas’ boots for special use in agriculture.
Describe the challenges and key objectives
Call attention to the risks of nature through the colours of dangerous animals.
Describe how you arrived at the final design
We printed all the posters with special ink and highlighted the strong colours of the animals in contrast with the black colour of boots to generate high impact.
Give some indication of how successful the outcome was in the market
The posters called people's attention in safety equipment stores especially for strong colours. The increase in the sales surpasses the expectancy of the client.