A LEAN YEAR by Alt Group Auckland for ALT GROUP

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A LEAN YEAR

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market New Zealand
Agency Alt Group Auckland
Creative Director Dean Poole Alt Group
Designer Tony Proffit Alt Group, Aaron Edwards
Released December 2009

Credits & Description

Category: Self Promotion
Advertiser: ALT GROUP
Product/Service: DESIGN AGENCY
Agency: ALT GROUP
Date of First Appearance: Dec 21 2009 12:00AM
Entrant Company: ALT GROUP, Auckland, NEW ZEALAND
Creative Director: Dean Poole (Alt Group)
Designer: Aaron Edwards (Alt Group)
Designer: Tony Proffit (Alt Group)
Media placement: Christmas Gift - Clients and associates - 21 December 2009

Describe the challenges and key objectives
To mark the end of 2009.

Describe the brief from the client
To create a gift for clients celebrating the end of 2009, one of the worst years in global economic history.

Describe how you arrived at the final design
The solution was found in a cleanskin bottle of wine that both personified its content and was a testament to the past twelve months, a post apocalyptic reminder of sorts. Each bottle was slumped, filled and corked by hand.

Give some indication of how successful the outcome was in the market
The gift elicited the desired response from the firm’s client base. Amusement and gallows humor ensued.