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ALT GROUP Design & Branding ALT XMAS by Alt Group Auckland

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ALT XMAS

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market New Zealand
Agency Alt Group Auckland
Designer Clem Devine, Tony Proffit Alt Group
Released December 2010

Credits & Description

Category: Self Promotion
Advertiser: ALT GROUP
Product/Service: MULTI-DISCIPLINARY DESIGN AGENCY
Agency: ALT GROUP
Date of First Appearance: Dec 23 2010
Entrant Company: ALT GROUP, Auckland, NEW ZEALAND
Creative Director/Designer: Dean Poole (Alt Group)
Designer: Clem Devine (Alt Group)
Designer: Tony Proffit (Alt Group)
Media placement: Xmas Gift - Clients And Associates - 23 December 2010

Describe the brief from the client
To develop a christmas gift for our clients and associates.

Describe the challenges and key objectives
To develop a gift that was engaging (and edible).

Describe how you arrived at the final design
150 full size Belgian chocolate keyboards were cast to celebrate XMAS 2010. May contain traces of nuts.

Give some indication of how successful the outcome was in the market
The gifts were pleasantly received.

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