OUCH by Alt Group Auckland for ALT GROUP

OUCH

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market New Zealand
Agency Alt Group Auckland
Creative Director Dean Poole Alt Group
Designer Max Lozach, Aaron Edwards
Released June 2009

Credits & Description

Category: Self Promotion
Advertiser: ALT GROUP
Product/Service: DESIGN AGENCY
Agency: ALT GROUP
Date of First Appearance: Jun 15 2009 12:00AM
Entrant Company: ALT GROUP, Auckland, NEW ZEALAND
Creative Director: Dean Poole (Alt Group)
Designer: Aaron Edwards (Alt Group)
Designer: Max Lozach (Alt Group)
Media placement: Poster - Public Exhibition - 15 June 2009

Describe the challenges and key objectives
Don't print anything.

Describe the brief from the client
Respond to the AGDA Poster Annual Brief “Sampling the future”.

Describe how you arrived at the final design
The solution was found in a response to climate change. Rather than committing ink to paper, a matrix of magnifying glasses were assembled into a configuration of 5 x 7 grids. Using the sun’s energy and focussing it through the grid of magnifying glasses, holes were burnt into the paper underneath them. OUCH seemed an apt response.

Give some indication of how successful the outcome was in the market
From raised eyebrows to raised awareness.