ALT GROUP Design & Branding THIS OVER THAT by Alt Group Auckland

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market New Zealand
Agency Alt Group Auckland
Designer Tony Proffit Alt Group, Dean Poole Alt Group
Released August 2011

Credits & Description

Category: Books
Advertiser: ALT GROUP
Product/Service: CREATIVE AGENCY
Creative Director: Dean Poole (Alt Group)
Designer: Dean Poole (Alt Group)
Designer: Tony Proffit (Alt Group)
Media placement: Novel - Launched At AGI Ideas Conference In Melbourne - 1-5 May 2011

Describe the brief from the client
This Over That is a personal narrative told with a sense of literary economy and graphic restraint.

Describe the challenges and key objectives
Telling a story through a restricted conceptual and literary framework.

Describe how you arrived at the final design
From humble beginnings the protagonist follows the classical Hero’s Journey from the initial call of adventure, through trial, tribulation and ordeal to overcoming adversity and finding momentary contentment before concluding with a sense of surrender. It renders the fullness of a life lived through a list like equation with wit and pitch black humour bowing to Joyce, Brecht and Perec.

Give some indication of how successful the outcome was in the market
The novel can be sped-read, leaving the reader with a sense of accomplishment, and any onlookers impressed.