American Legacy Foundation Design & Branding Truth: Gun Store by Arnold Worldwide Boston

Truth: Gun Store

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Industry Charities, Foundations, Volunteers, Anti-smoking
Media Design & Branding
Market United States
Agency Arnold Worldwide Boston
Director Eddy Moretti
Executive Creative Director Pete Favat, Alex Bogusky
Creative Director John Kearse, Tom Adams
Art Director Mike Costello, Anja Duering, John Parker
Copywriter Alex Russell, Marc Einhorn, Carl Corbitt, Evan Fry
Producer Monica Hampton, Ben Dietz, Jim Czarencki, James Blom
Account Supervisor Kate Thomson, Paul Nelson, Allison Begin
Editor Aaron Langley
Released April 2008

Awards

Cannes Lions 2008
Film - Bronze

Credits & Description

Advertiser: AMERICAN LEGACY FOUNDATION
Product/Service: ANTI-SMOKING AWARENESS
Advertising Agency, City: ARNOLD, Boston
Country: USA
Advertising Agency, City: ARNOLD, Boston
Country: USA
2nd Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Executive Creative Director: Pete Favat/Alex Bogusky
Creative Director: John Kearse/Tom Adams
Copywriter: Marc Einhorn/Alex Russell/Evan Fry
Art Director: Mike Costello/John Parker
Agency Producer: Rupert Samuel/Chris Kyriakos
Account Supervisor: Paul Nelson/Kate Thomson/Allison Begin
Advertiser's Supervisor: Mary Sullivan
Production Company, City: VICE FILMS, Brooklyn
Country: USA
Producer: Monica Hampton/Ben Dietz/Jim Czarencki/James Blom
Director: Eddy Moretti
D.O.P/Lighting Cameraman: Geoffrey O'Connor
Editor: Aaron Langley
Sound Design/Arrangement: Sound Lounge
Post Production: Riot NY
Synopsis Big Tobacco labels their cigarettes with things like ultra-light, light, and low-tar, even though they can be as deadly and addictive as regular cigarettes. Offering a light death alternative must be standard procedure in the world of deadly product marketing. So, by this logic, gun companies must offer a light bullet... maybe one that just hits someone but doesn't harm them. To find out, Derrick visits a series of gun stores and asks the people behind the counters if they've ever heard of such a thing. But to their collective knowledge, nothing of the sort exists. So, Big Tobacco, whudafxup?