AMF Fastigheter Design & Branding MOOD STOCKHOLM by Eskedahl Design

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Industry Retail, Distribution & Rental companies, Department Stores & Shopping Malls
Media Design & Branding
Market Sweden
Agency Eskedahl Design
Released March 2012

Credits & Description

Category: Logo Design
Product/Service: SHOPPING MALL
Head Of Retail AMF: Karolin Forsling (AMF Fastigheter)
Media placement: Logotype - Social Network - 1 Sep 2011-Now
Media placement: Pressfolder - Press - 1 Sep 2011
Media placement: WC Restroom - Glassdoors - 1 March 2012

Describe the brief from the client
Create a unique logo that does not look like any other shopping center. Something that is urban, metropolitan and unexpected.

Describe the challenges and key objectives
To dare to do something so simple, and the client has been very brave in the process.

Describe how you arrived at the final design
Inspration came from New York 20 century´s subway signs. I wanted to capture the feeling of a journey through time and space. The graphical language has evolved and I want to capture the simple typography to give Mood Stockholm recognition.

Give some indication of how successful the outcome was in the market
Mood Stockholm opens 23 March 2012. The logo has so far only been shown in social media, the press and around the building's surroundings. The client has received very positive feedback and are very satisfied.