Amnesty International Design & Branding AMNESTY INTERNATIONAL: BALL POINT / FELT TIP / FOUNTAIN PEN by Saatchi & Saatchi Malaysia

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AMNESTY INTERNATIONAL: BALL POINT / FELT TIP / FOUNTAIN PEN

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene, Human Rights
Media Design & Branding
Market Malaysia
Agency Saatchi & Saatchi Malaysia
Released June 2009

Awards

Cannes Lions 2009
Design - Silver

Credits & Description

Type of Entry: Corporate or Brand Identity
Category: Posters
Title: BALL POINT / FELT TIP / FOUNTAIN PEN
Advertiser/Client: AMNESTY INTERNATIONAL MALAYSIA
Product/Service: LETTER WRITING CAMPAIGN
Entrant Company: SAATCHI & SAATCHI Petaling Jaya, MALAYSIA
Design/Advertising Agency: SAATCHI & SAATCHI Petaling Jaya, MALAYSIA
Creative Credits
Name Company Position
Adrian Miller Saatchi/Saatchi Executive Creative Director
Jasphine Chew Saatchi/Saatchi Art Director
Gigi Lee Saatchi/Saatchi Art Director
Primus Nair Saatchi/Saatchi Copywriter
Jasphine Chew Saatchi/Saatchi Designer
Gigi Lee Saatchi/Saatchi Designer
Jasphine Chew Saatchi/Saatchi Illustrator
Jasphine Chew Saatchi/Saatchi Typographer
Gigi Lee Saatchi/Saatchi Typographer
Gigi Lee Saatchi/Saatchi Head Of Design
Lim Tze Hing Saatchi/Saatchi Retoucher
Melissa Gonsalvez Saatchi/Saatchi Account Supervisor
Edmund Leong Untold Images Photographer
Details
Brief Explanation:
Convince people to become freedom writers.
Describe the brief from the client:
Every year Amnesty International run a letter writing campaign to encourage more people to take part in their letter writing campaign to help free political prisoners.
Description of how you arrived at the final design:
The design consists of a pen wherein the ink forms a graphic representation of prisoners. The act of writing therefore frees them.
Indication of how successful the outcome was in the market:
As a result of this campaign, Amnesty International received over 1,500 letters pleading the case of political prisoners around the world.