ANDRÉ SIMÃO Design & Branding ARCTIC IDENTITY by Hardy Design

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Industry Consultants
Media Design & Branding
Market Brazil
Agency Hardy Design
Creative Director Mariana Hardy
Designer Luiz Felipe Bracarense
Released May 2010

Credits & Description

Category: Logo Design
Advertiser: ANDRÉ SIMÃO
Date of First Appearance: May 20 2010
Entrant Company: HARDY DESIGN, Belo Horizonte, Mg, BRAZIL
Creative Director: Mariana Hardy (Hardy Design)
Designer: Luiz Felipe Bracarense (Hardy Design)
Account Director: Cynthia Gambogi Massote (Hardy Design)
Account Manager: Marina Lacerda (Hardy Design)
Media placement: Logo - Belo Horizonte, Brazil - 20 May 2010

Describe the brief from the client
Young consulting firm focused on M&A. Brand should transmit attributes important to a business, such as credibility, transparency, strategy and growth. Create name, logo and institutional material.

Describe the challenges and key objectives
Create a striking name and identity that could reflect the client's needs.

Describe how you arrived at the final design
We used concepts of strategy, planning and success associated with the famous bold Arctic expedition. The identity was inspired by hues of ice and its transparency, and graphic aspects referring to maps and charts. The peaks, icebergs and elongated shadows at the pole convey far-reaching projection.

Give some indication of how successful the outcome was in the market
The firm has just started to run their business. The client is very satisfied for having a professional look of a new company.