Andrew Murray Roofing Design & Branding ANDREW MURRAY ROOFING LOGO by McCann Canada

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ANDREW MURRAY ROOFING LOGO

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Industry Maintenance & Repairs (Home & Garden)
Media Design & Branding
Market Canada
Agency McCann Canada
Creative Director Mike Meadus, Sean Davison
Released May 2013

Credits & Description

Advertiser: ANDREW MURRAY
Agency: MacLAREN McCANN
Category: Other Consumer Products (including Durable Goods)
Art Director/Designer: Arron Isaac (MacLaren McCann)
Writer: Natalie Greenspan (MacLaren McCann)
Creative Director: Sean Davison (MacLaren McCann)
Creative Director: Mike Meadus (MacLaren McCann)

Brief Explanation
A good roof is no joke. Therefore, our key objective was creating a smart, simple logo that put Andrew Murray Roofing above the rest.

Client Brief Or Objective
A roofing contractor from a rural community, Andrew Murray knew he needed a logo that would cut through clutter and establish him as a trustworthy professional tradesman.

Outcome
Andrew was so excited about his new look, he tripled his rate of card handouts which in turn doubled the amounts of jobs he had this spring compared to last.

Implementation
The client’s initials just happened to create the shape of a roof perfectly so it seemed like a natural, ownable solution.