ANDY YANG by Kinetic Singapore for Andy Yang

ANDY YANG

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Industry Culture, Leisure & Sport
Media Design & Branding
Market Singapore
Agency Kinetic Singapore
Art Director Lim Shue Pann, Astri Nursalim, Gian Jonathan
Copywriter Catherine Phua
Illustrator Andy Yang
Released March 2013

Credits & Description

Advertiser: ANDY YANG
Agency: KINETIC SINGAPORE
Category: Cosmetics & Beauty, Toiletries & Pharmacy
Illustrator: Andy Yang (Kinetic Singapore)
Art Director: Astri Nursalim (Kinetic Singapore)
Copywriter: Catherine Phua (Kinetic Singapore)
Videographer/Photographer: Jeremy Wong (Nemesis Pictures)
Creative Director: Pann Lim (Kinetic Singapore)
Art Director: Gian Jonathan (Kinetic Singapore)
Art Director: Pann Lim (Kinetic Singapore)

Brief Explanation
As a visual artist, Andy wanted to visually communicate his profession as an artist even before recipients read the text.

Client Brief Or Objective
Andy Yang is a professional artist with an established reputation. Over the past 11 years, he has worked with myriad clients, in particular advertising and design agencies. In recent years, Andy became known for his bold experimental works. One of his most successful works is a series of paintings created as a result of his reaction to musical soundscapes which he himself composed and performed. He briefed us to update his branding collaterals to better showcase his new artistic direction.

Outcome
Andy recieved many positive comments about his new stationery. His brand name was firmly cemented as an artist who broke convention and pushed the limits of everyday design.

Implementation
We decided to use the client's art as a literal canvas for his branding collaterals. We laid out various paper stocks on which he painted directly. These paintings were then put through the letter press, and made into different stationery. The result: collaterals that are in effect original art pieces.