ADCI ANNUAL by Art Directors Club Italiano for ART DIRECTORS CLUB ITALIANO

ADCI ANNUAL

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Italy
Agency Art Directors Club Italiano
Creative Director Ecd Pietro Maestri - Associate Creat Dir Paolo Cesano
Illustrator Luca Sambugaro
Released March 2010

Credits & Description

Category: Books
Advertiser: ART DIRECTORS CLUB ITALIANO
Product/Service: ANNUAL 2010 OF ITALIAN ADVERTISEMENT
Agency: ART DIRECTORS CLUB ITALIANO
Date of First Appearance: Mar 27 2010
Entrant Company: ART DIRECTORS CLUB ITALIANO, MILAN, ITALY
Entry URL: http://www.adci.it
Creative Director: Paolo Cesano
Design: (.nobody&co.)
Art Direction: Marco Venturelli
Art Direction: Luca Cinquepalmi
Illustrator: Luca Sambugaro
Media placement: book - bookshops - 27 april 2010 - 28 february 20

Describe the brief from the client
We need an annual that can't be ignored anymore.

Describe the challenges and key objectives
We designed in 2009 edition in a way unique in the world. Thanks to its original and patented shape it always stands out from any shelf. It calls for attention and plays on your curiosity.

Describe how you arrived at the final design
We decided to collaborate with the famous design agency in Milan. They suggested a book you can place even alongside the most prestigious advertising annuals.

Give some indication of how successful the outcome was in the market
This book has aroused big curiosity and increased sales.