ORGANS by D&h Blurb for SAATO - The Helping Hands Society

ORGANS

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Industry Environmental & Animal Issues
Media Design & Branding
Market India
Agency D&h Blurb
Creative Director Avinash Kumar Nishad
Art Director Avinash Kumar Nishad
Copywriter Sharthak Guha
Illustrator Avinash Kumar Nishad
Released February 2012

Credits & Description

Category: Point of Sale
Advertiser: SAATO - THE HELPING HANDS SOCIETY
Product/Service: ANNUAL GREEN DRIVE
Agency: D&H BLURB COMMUNICATIONS
Creative Director: Avinash Kumar Nishad (D&H Blurb Communication)
Creative Supervisor: Sharthak Guha (D&H Blurb Communication)
Art Director: Avinash Kumar Nishad (D&H Blurb Communication)
Copywriter: Sharthak Guha (D&H Blurb Communication)
Illustrator: Avinash Kumar Nishad (D&H Blurb Communication)
Chief Operating Officer: Vaybhav Singh (D&H Blurb Communication)
Chief Creative Officer: Swami Anand Tirth (D&H Blurb Communication)
Media placement: POS "Poster" - Saato Society Headquarters - 15 February, 2012

Describe the brief from the client
Saato - The Helping Hands Society - is a relatively young non-profit organisation based out of New Delhi. Instead of focusing on 1 social issue, Saato address every issue by creating a project around it. Looking at the rapidly diminishing green cover in Delhi, Saato decided to address the issue with its first green drive, aimed at east and west Delhi.

Describe the challenges and key objectives
People in Delhi are used to thinking of the city as green. However, rapid development in recent years has eaten away at what was once the lush greenery of the city. Also, being from an urban environment, most people in the city don't really understand the harm of a "few" less trees when it means more housing, commercial complexes and office spaces.

Describe how you arrived at the final design
We decided to communicate to people in Delhi that the loss of its green cover would have a direct impact on their lives. From making nature a concept that needs attention, we decided to underline the fact that we are in fact part of nature as well and are harming ourselves every time a tree is cut in the city. We illustrated this idea by taking the organs most critical to life, and turning them green.

Give some indication of how successful the outcome was in the market
Saato's first green drive saw a record turnout, with hundreds in the target area turning up to plant trees. In all, about 500 trees were planted in east and west Delhi and have already led to plans of a second drive in July, 2012.