Anotherart.com Design & Branding ANOTHERART.COM by Anotherart.com

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ANOTHERART.COM

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Belarus
Agency Anotherart.com
Creative Director Yana Makarevich
Photographer Lena Karpilova
Released June 2011

Credits & Description

Category: Self Promotion
Advertiser: ANOTHERART.COM
Product/Service: DESIGN AGENCY
Agency: ANOTHERART.COM
Designer: Yana Makarevich (Anotherart.com)
Creative Director: Yana Makarevich (Anotherart.com)
Photographer: Lena Karpilova (Freelancer)
Media placement: Stationery - Office - 1 June 2011

Describe the brief from the client
The designer’s identity must reflect the essence of his work, have a unique approach to each client, permanently search for new ideas and choose the best solution from possible variants.

Describe the challenges and key objectives
Since the naming includes the idea of design possessing multiple meanings, it should be further presented in the corporate branding and first of all in the logo.

Describe how you arrived at the final design
It was decided to base (the design) on the spontaneity of paint. New images are created by overlaying the elements of the logo, allowing an endless variety of them. A set of cards gives a new sound to the logo. Here it appears as a sculpture. This idea has been further elaborated in letterheads made of inkjet film and the rest of the stationery is made in pure minimal style.

Give some indication of how successful the outcome was in the market
Corporate identity allowed us to save money on advertising and train the target audience. Clients spread the business cards quickly, which has greatly expanded the customer base.