Catching Moonbeams, 7 by Toby Ng Design for Antalis

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Catching Moonbeams, 7

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Industry Publishing, streaming & media
Media Design & Branding
Market United States
Agency Toby Ng Design
Creative Director Toby Ng
Copywriter Margaret Leung
Released January 2016

Awards

D&AD Awards, 2016
Graphic Design Catalogues & Brochures Wood Pencil

Credits & Description

Agency: Toby Ng Design
Client: Antalis Hk
Copywriter: Margaret Leung
Creative Director: Toby Ng
Designer: Fibi Kung
Designer: Toby Ng
Design Agency: Toby Ng Design
Printer: J&S Printing
Marketing Manager (Client): Corinna Tam
Project Manager: Ruby Wong
The light of the moon was chosen as a metaphor for Antalis paper printing effects project to promote their black, grey & sliver paper. The project is presented in a set of 2 volumes within a specially designed moon-textured case. The set is designed to capture the concept of ‘Catching Moonbeams’, highlighting the ephemeral & illusory nature of light, darkness, colours. 1st vol, ‘The Dark Side of the Moon’, from black, a place where there is no reflection from the light of the sun, to the 2nd vol, ‘By the Light of the Silvery Moon’, where the experience of light & silver are subtly illustrated.