Apollo Tyres Design & Branding TYRE ART by Publicis iStrat Gurgaon

TYRE ART

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Industry Tires
Media Design & Branding
Market India
Agency Publicis iStrat Gurgaon
Creative Group Head Umesh Baldaniya, Rahul Bhuyan
Creative Director Prasad Raghavan
Released March 2011

Credits & Description

Category: Posters
Advertiser: APOLLO TYRES
Product/Service: TYRES
Agency: PUBLICIS COMMUNICATIONS
Date of First Appearance: Mar 20 2011
Entrant Company: PUBLICIS COMMUNICATIONS, Gurgaon, INDIA
National Creative Director: Emmanuel Upputuru (Publicis Capital)
Creative Director: Prasad Raghavan (Publicis Capital)
Creative Group Head: Umesh Baldaniya (Publicis Capital)
Creative Group Head: Rahul Bhuyan (Publicis Capital)
Media placement: Posters - Tyre Showroom - 15th January 2011

Describe the brief from the client
In the lines of Air Shows, Apollo Tyre was conducting a Drive Show; where expert drivers were to perform obstacle driving on the wheels of Apollo to demonstrate how good a grip the tyre gave.

Describe the challenges and key objectives
The challenge was to inform the public at large about the event, and the underlying objective being to inform people about the tyre's superior grip

Describe how you arrived at the final design
Because driving is considered an art, we did this poster which was more like a piece of art made out of tyre mark-effects rather than a paintbrush. And we put it up at various tyre showrooms.
The idea was to demonstrate how good a grip Apollo tyres gave and what promise the Drive Show will hold.

Give some indication of how successful the outcome was in the market
The show turned out to be quite a success. It witnessed heavy footfall, and generated a lot of goodwill for Apollo Tyres.