Apple Design & Branding MacBook, 1 by Apple.

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MacBook, 1

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Industry Computers & Computer Accessories
Media Design & Branding
Market United States
Agency Apple.
Released January 2016


D&AD Awards, 2016
Product Design Consumer Product Design Graphite Pencil

Credits & Description

Agency: Apple
Client: Apple, Inc.
Jody Akana
Bart Andre
Shota Aoyagi
Anthony Ashcroft
Jeremy Bataillou
Daniel Coster
Daniele De Iuliis
Julian Hönig
Evans Hankey
Richard Howarth
Sir Jonathan Ive
Duncan Kerr
Matthew Rohrbach
Peter Russell-Clarke
Ben Shaffer
Mikael Silvanto
Christopher Stringer
Eugene Whang
Rico Zörkendörfer
Design Group Apple
Apple's all-new MacBook has reinvented the notebook in every way. Every component has been meticulously redesigned to create a Mac that weighs just two pounds and is 13.1 mm thin, the lightest and thinnest Mac ever. The new MacBook features a stunning 12-inch Retina display, a responsive full-size keyboard, the all-new Force Touch trackpad, an incredibly compact USB-C port, and a battery design that maximizes every millimeter of space to deliver all-day battery life. And, for the first time, MacBook is available in three gorgeous aluminum finishes—gold, silver and space gray.