Mac Design & Branding 13-inch Macbook Pro, 2 by Apple.

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13-inch Macbook Pro, 2

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Industry Laptops, Netbooks, Tablets
Media Design & Branding
Market United States
Agency Apple.
Designer Ben Shaffery, Joe Tan, Jody Akana, Molly Anderson, Bart Andre, Shota Aoyagi, Anthony Ashcroft, Jeremy Batailou, Daniele De Iuliis, Evans Hankey, Julian Hönig, Richard Howarth, Sir Jonathan Ive, Duncan Kerr, Peter Russell-Clarke, Mikael Silvanto, Christopher Stringer, Clément Tissandier, Eugene Whang, Rico Zörkendörfer, Julian Jaede, Marine Bataille, Markus Diebel
Released October 2016


D&AD 2017
Product Design Consumer Product Design Graphite Pencil

Credits & Description

Agency: Apple, Inc.
Client: Apple, Inc.
Designer: Jody Akana
Designer: Molly Anderson
Designer: Bart Andre
Designer: Shota Aoyagi
Designer: Anthony Ashcroft
Designer: Jeremy Batailou
Designer: Daniele De Iuliis
Designer: Evans Hankey
Designer: Julian Hönig
Designer: Richard Howarth
Designer: Sir Jonathan Ive
Designer: Duncan Kerr
Designer: Peter Russell-Clarke
Designer: Ben Shaffer
Designer: Mikael Silvanto
Designer: Christopher Stringer
Designer: Clément Tissandier
Designer: Eugene Whang
Designer: Rico Zörkendörfer
Designer: Joe Tan
Designer: Julian Jaede
Designer: Marine Bataille
Designer: Markus Diebel
The new 13 and 15-inch MacBook Pros are the thinnest, lightest, and most powerful MacBook Pros ever. A breakthrough interface replaces the traditional function row keys with a groundbreaking Touch Bar — a Retina display which dynamically adapts to the application to give you the right tools for the task at hand. The new MacBook Pro features Apple’s brightest and most colorful Retina display, the security and convenience of Touch ID, a more responsive and comfortable keyboard, and a larger Force Touch trackpad. The all-metal unibody construction creates an incredibly rigid and thin notebook.