NEW BRAND FOR ARCHITECTURE OFFICE by COMMGROUP BRANDING for MARCIA LOPES

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NEW BRAND FOR ARCHITECTURE OFFICE

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency COMMGROUP BRANDING
Designer Marcelo Tomaz, Rodrigo Faustino
Released October 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: MARCIA LOPES
Product/Service: ARCHITECTURE OFFICE
Agency: COMMGROUP BRANDING
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: COMMGROUP BRANDING, São Paulo , BRAZIL
Designer: Rodrigo Faustino (Commgroup)
Designer: Marcelo Tomaz (Commgroup)
Planner: Daniel Calil (Commgroup)
Design Assistant: Fabio nascimento (Commgroup)
Design assistant: Thais navarro (Commgroup)
Media placement: corporate materials - to do prospects - 01/10/2009
Media placement: id materials - in office - 01/10/2009

Describe the challenges and key objectives
Make something live in the brand, to transfer to patterns, stationary and panels elements of the brand with aesthetic symmetry

Describe the brief from the client
Needs to be: creative / geometric / delicate (because is a architecture office that only ladies work in)

Describe how you arrived at the final design
Defining the brand with 4 symmetrical triangles

Give some indication of how successful the outcome was in the market
the client now has a brand with a clearly positioned message, the new projects are coming.