“IQ-METER” DESK CALENDAR by ILLAN for Arivist

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“IQ-METER” DESK CALENDAR

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Industry Postal, Courier, Shipping & Freight services
Media Design & Branding
Market Russia
Agency ILLAN
Copywriter Darya Sholomitskaya
Client Service Director Pankova Tatyana
Designer Arina Yushkevich
Illustrator Vladimir Fedoseev, Arina Yushkevich
Released January 2012

Credits & Description

Category: Calendars
Advertiser: ARIVIST, CUSTOMS AND LOGISTICS HOLDING.
Product/Service: CUSTOMS AND LOGISTICS SERVICES
Agency: ADVERTISING GROUP ILLAN
Creative Director: Vladimir Fedoseev (Advertising Group Illan)
Copywriter: Darya Sholomitskaya (Advertising Group Illan)
Art Director: Vladimir Fedoseev (Advertising Group Illan)
Designer: Arina Yushkevich (Advertising Group Illan)
Illustrator: Vladimir Fedoseev (Advertising Group Illan)
Illustrator: Arina Yushkevich (Advertising Group Illan)
Client Service Director: Pankova Tatyana (Advertising Group Illan)
Media placement: Desk Calendar - Gifts To Customers For The New Year - January 3, 2012

Describe the brief from the client
To design an original gift-calendar that logically develops the key idea in the brand positioning - intellectual support for customs and logistics process.

Describe the challenges and key objectives
To increase loyalty and interest target audience that is sturdily unresponsive to traditional advertising products.

Describe how you arrived at the final design
The Agency has been working together with Arivist, realising an idea of intellectual logistics and smart approach to work. For the whole time when creating the calendars, the main emphasis was laid on the content while the shape of the 12 band flip calendar stayed unchanged. However this year an idea of working on the latter leaped in mind. The result was a creatively different 52 band construction. The angle of view on the task was also changed. As contrasted with routine corporate calendars, IQmeter focuses not on the company but customers doing real good and making office life more interesting.

Give some indication of how successful the outcome was in the market
The calendar was noticed by the company’s clients and singularised from the remaining flow of New Year merchandising. The entire print run was taken and Arivist received written and phone enquiries for another issue. The agency that developed the calendar received calls from the rival logistics companies with the order for corporate merchandising for the year 2013 'well up to the IQmeter'. Arivist received an enquiry for the IQ calendars from the Administration of the President of the Russian Federation