THE UNDERAPPRECIATED/THE OVER WORKED/THE EXODUS/THE BLIND EYE by Arnold Worldwide Boston for Arnold Worldwide

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THE UNDERAPPRECIATED/THE OVER WORKED/THE EXODUS/THE BLIND EYE

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Arnold Worldwide Boston
Art Director Chuck Seelye
Copywriter Greg Almeida
Producer Diane Brito
Released June 2011

Credits & Description

Category: Self Promotion
Advertiser: ARNOLD WORLDWIDE
Product/Service: ARNOLD WORLDWIDE
Agency: ARNOLD WORLDWIDE
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Associate Creative Director: Chuck Seelye
Associate Creative Director: Greg Almeida
Art Director: Chuck Seelye
Copywriter: Greg Almeida
Producer: Diane Brito
Media placement: Posters - In And Around Cannes 2011 - 1 June - End Of Cannes

Describe the brief from the client
The purpose of this campaign was to advertise a speech given by Arnold Worldwide Global CEO Andrew Benett, centred around the 'Talent Crisis' in advertising.

Describe the challenges and key objectives
The crisis as he defines it revolves around improper training and under-appreciation of employees leading to long hours and massive turnover, unbeknownst to upper management.

Describe how you arrived at the final design
The approach was straightforward: to distil the shared malaise of agency creatives and agencies alike into a series of simple, iconic visual metaphors.

Give some indication of how successful the outcome was in the market
The seminar was a success!