Coasters, 2 by Rethink for Arrive Alive

Coasters, 2

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Industry Public awareness
Media Design & Branding
Market Canada
Agency Rethink
Creative Director Chris Staples, Ian Grais Pinco
Art Director Alex Bakker
Copywriter John Eresman, Sean O'connor
Photographer Eric Arnold
Released March 2017

Credits & Description

Rethink Canada launched this outdoor campaign for Arrive Alive on St. Patrick's Day using old part of cars to create beer "Coasters."
Media: Outdoor/ Direct
Category: Public interest
Client: Arrive Alive
Geo: Canada
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Alex Bakker
Copywriters: Sean O'Connor, John Eresman
Photographer: Eric Arnold
Description: On St. Patrick's Day, Arrive Alive and The Emmet Ray bar served coasters made from car wrecks to partiers as a sobering reminder to not drink and drive. On the coasters were laser-etched messages.
This coaster used to be a car. That car never made it home.